Applying Behavior Change Communications to Intervention Design

This report discusses two overarching themes for the behavior change communication (BCC) activity under Education Data for Decision Making (EdData II), Task Order 20. We begin by presenting a summary of pertinent health behavior theories and studies, which aim to inform the BCC activity and suggest possible techniques and strategies that can be applied to the education sector. We then move to describing a proposed applied research study, which will use the results of the health behavior studies to develop a possible model to be used for implementing a literacy intervention in a developing country