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Designing Behavior Change Communication Interventions in Education: A Practitioner's Guide

Resource Type: 
Tools/Toolkits
Author(s): 
Cao, Yvonne
Ramesh, Aparna
Saffitz,Gary
Hosein, Everold
Menendez, Alicia
Dayaratna, Varuni
Publisher or Sponsoring Organization: 
NORC at the University of Chicago
Country: 
Date Published: 
August 1, 2014
Abstract (200 Character Limit) : 

In 2011, USAID issued a new four-year education strategy to ensure that investments are coordinated to achieve measurable and sustainable educational outcomes. To this end, USAID selected three strategic goals:

➢ Goal One: Improved reading skills for 100 million children in primary grades by 2015;
➢ Goal Two: Improved ability of tertiary and workforce development programs to produce a workforce with relevant skills to support country development goals by 2015; and
➢ Goal Three: Increased equitable access to education in crisis and conflict environments for 15 million learners by 2015.

In relation to Goal 1, USAID expressed particular interest in advancing knowledge regarding the potential role of strategic communication in encouraging target audiences (parents, teachers,

Topic: 
Teacher assessment; Training and professional development – teachers
Parent & Community Involvement/Support
Target Audience: 
Grade Level (Pre-K)