An Introduction to Advocacy
This training guide introduces the concept of advocacy and provides a framework for developing an advocacy campaign. The first module explores the concepts of advocacy, politics, etc., and is followed by a module on using data to identify policy issues and solutions. The next module describes criteria to consider in selecting an advocacy objective and is followed by a session on identifying key decision-makers and understanding their positions around the objective. Next, creating and delivering advocacy messages are examined as well as targeting the messages to different audiences who can influence the decision-making process. Skills for meeting with decision-makers and for building and maintaining coalitions are clearly outlined in this guide. Finally, the guide outlines procedures for evaluating advocacy efforts and raising funds and resources to support advocacy.