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An Introduction to Advocacy

Resource Type: 
Teaching/Learning Materials
Ritu R. Sharma
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Date Published: 
January 1, 1997
Abstract (200 Character Limit) : 

This training guide introduces the concept of advocacy and provides a framework for developing an advocacy campaign. The first module explores the concepts of advocacy, politics, etc., and is followed by a module on using data to identify policy issues and solutions. The next module describes criteria to consider in selecting an advocacy objective and is followed by a session on identifying key decision makers and understanding their positions around the objective. Next, creating and delivering advocacy messages are examined as well as targeting the messages to different audiences who can influence the decision-making process. Skills for meeting with decision-makers and for building and maintaining coalitions are clearly outlined in this guide. Finally, the guide outlines procedures for evaluating advocacy efforts and raising funds and resources to support advocacy. 

Policy and finance
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