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Communication for Behavior Change to Support Early Grade Reading

Resource Type: 
Event Recordings, Materials, and E-Courses
RTI International
Publisher or Sponsoring Organization: 
Global Reading Network
Date Published: 
May 15, 2014
Abstract (200 Character Limit) : 

This webinar discusses two overarching themes for the behavior change communication (BCC) activity under Education Data for Decision Making (EdData II), Task Order 20. It goes over pertinent health behavior theories and studies, which aim to inform the BCC activity and suggest possible techniques and strategies that can be applied to the education sector. Then it covers a proposed applied research study, which will use the results of the health behavior studies to develop a possible model to be used for implementing a literacy intervention. The webinar took place on May 15, 2014 and was conducted by Karen Schmidt and Joseph DeStefano. 

The report associated with this webinar is available under Publications & Research.

Scaling Up/Scalability
Policy and finance
Target Audience: 
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